Television Watching – A Thief Of Family Time?

[ad_1]

Television Watching is popular throughout the whole world. At the early stage of television in 1931, the chairman of the Radio Corporation of American said “the potential audience of television in its ultimate development may reasonably be expected to be limited only by the population of the earth itself”. The numbers of television worldwide is estimated to stand at 1.5 billion, with many more viewers, love it or hate it; television plays a major i.e. in people’s life.

Television Watching can be a powerful teaching tool. By means of it, we learn about lands and people we may never visit, “we travel” to tropical jungles and polar ice caps, to mountain peaks and ocean depths. We pee into the intriguing worlds of both atom and stars. We watch news as to happen in the other side of the world. We gain insights into politics, history, current events and culture. Television Watching captures the lives of people in both tragedy and triumph.

The time that many people devote to Television Watching is astonishing. Recently, global study showed that, on average; Television Watching per person is about three hours each day. North Americans watch four and a half hours daily. While the Japanese top the list at five hours per day. These hours add up. If we watch four hours daily, by age 60, we will have spent ten years in front of the screen. Yet, none of us would want inscribed on our tombstone “Here lies our beloved friend, who devoted one sixth of his/her life on Television Watching.”

How are Television Viewers affected by a steady diet of Television violence and sex? Critics charge that Television violence causes people to act aggressively and to be less sympathetic towards victims of real-life violence. They also assert that the portrayal of sex promotes promiscuity and undermines rival standards.

Similarly, it has been difficult to prove that violence seen through Television Watching causes crime and antisocial behavior. Many studies do suggest that there is such a link. It is hardly surprising, then that there are opposing points of view. A Canadian psychologist wrote. “The scientific evidence simply does not show that watching violence either produces violence in people or desensitizes them to it.” “However, the American psychological Association Committee on Media and Society said. “There is absolutely no doubt that higher levels of Television Watching of violence are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.”

Increasing number of Television viewers are becoming addicts. Though Television Watching offer much that is worthwhile, heavy Television Watching can cut into family time, hinder reading and academic performance in children and contribute to obesity. According to the Henry J. Kaiser Family Foundation, “Based on the cumulative evidence of studies conducted over several decades, the scientific and public health communities overwhelmingly conclude the viewing violence poses a harmful risk to children.”

The National Institute on Media and the Family puts it this way. “We agree with the American Academy of Pediatrics that there should be ‘NO TELEVISION WATCHING for children ages two and under.’ These children, who are undergoing tremendous brain development, need active play and real people interactions to promote their developmental, physical and social skills”

[ad_2]

Booming: Television News Channels in India

[ad_1]

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

Source:

[http://www.audiovisualcat.net/publicationsing/Q14india.pdf]

http://www.equitymaster.com/research-it/ipo/ndtv.asp

http://www.mouthshut.com/index.php?url=#&image=http://www.mouthshut.com/imagefiles/logo-ms.gif

http://www.screenindia.com/jul25/tele2.htm

http://www.indianembassy.org/indiainfo

http://www.india-today.com/itgroup/

[http://www.studio-systems.com/broadfeatures/JFMA98/NDTV/63.htm]

[http://www.ndtvtravels.com/aboutus.asp]

[http://cnbc-tv18.moneycontrol.com/cnbctv18/about_tv18.php]

[http://www.time.com/time/asia/magazine/article/0],13673,501030818-474534,00.html

[http://www.chennaionline.com/musicnew/Channels/05indiatv.asp]

http://www.prdomain.com/companies/s/sahara_india_pariwar/news_releases/200303mar/pr_sahara_india_nr_20030326.htm

[http://www.scatmag.com/tamreach_sept05.pdf]

[http://www.agencyfaqs.com/media/media_newslets/Media/4899.html].

http://www.iht.com/articles/2005/06/26/business/indianews27.php

[ad_2]

How International Audio Conferencing Works

[ad_1]

Audio conferencing enables individuals from different locations to connect and speak with each other using the services of a secure telephone line. The process allows people who otherwise may not be able to physically meet each other to communicate and have meetings. This is a preferred mode of communication as it is more economical for businesses than to have their personnel travel across cities or countries to attend meetings. International voice conferencing allows people in different countries to communicate with each other at a pre-determined date and time.

This is more commonly known as teleconferencing or voice conferencing, any number of people can be connected at the same time. This form of communication is widely in use in commerce, education and business. It also saves time as traveling from one country to another can take time, and delays can always make such trips much longer. Traveling also causes disruption at work as the time it takes for an employee to travel means time away from the office.

An international audio con-call differs from an ordinary phone call in the sense that there are more than two people who make up a voice con-call. Callers are connected to what is known as a conference bridge which is a server that makes it possible for many people to communicate with one another.

There are different types of international voice conferencing services available today. The first type is the “dial in” which is simply dialing a number that has been pre-designated and given to all the participants of the conference to call. It is normally accompanied with a code or passkey that needs to be entered via a touch tone phone.

The second type is called the “reservation-less call” which is most commonly used for businesses that choose to allow participants in Canada and/or in the US to connect toll-free into the con-call. If the participant is outside the local dialing calling area, there is no long distance cost incurred as these are charges to the host of the con-call. This type of call also utilizes a passkey or pass-code.

The third type of voice conference call is “operator assisted.” Operator assisted con-calls uses services offered by a conference call company which normally includes the bringing of participants to the call (operator dial out), call moderator and live call monitoring, roll call, faxing or emailing of any documents to all the participants, services like translation, and many more services.

Such voice con-calls allow businesses to communicate with people in different locations or countries without incurring traveling, hotel costs, per dime costs, and any travel delays that can arise.

[ad_2]

Boost Your Sales With Local TV Commercials

[ad_1]

Toronto has had a long list of successful TV commercials over the past decades, and these TV commercials have greatly influenced consumer behavior. Television is a powerful and effective medium in introducing products or services to the masses.

Among all forms of media, television still has the highest penetration rate. In Toronto, people from all walks of life have easy access to television. According to the Canadian Television Bureau, in 2010, male and female adults who live in the city – specifically those aged 18 and above – spent an average of 27 hours per week in front of the television.

Moreover, in the same year, the total reach of television in 2010 during primetime, which covers the hours between 7 to 11pm, has gone up to 98%. As a result, Canadian TV has a 29.5% share in net media revenues. This is the largest share among all media, including the internet. These facts only prove that TV still has the most power or reach when it comes to generating sales.

In essence, the commercials Toronto TV stations screen, or TV advertising in general, serves both producers and consumers through several functions. First, they create the demand for advertised products and services for targeted market groups in the locality. Next, they create competition between advertisers that offer the same kind of products or services. They also educate consumers about products and services available on the market. Finally, they change consumer behaviors and attitudes towards certain products and services.

The commercials Toronto TV stations screen can also have extra functions depending on what product or service they are advertising. In previous years, it has become a practice for big corporations to launch their social responsibility campaigns through television. These campaigns are made primarily to remind or educate people about certain aspects of social responsibility without necessarily selling a product or service.

In conclusion, television as an advertising medium, specifically the TV commercials Toronto producers make, does not only effectively function to boost the sales of a certain product or service but also to influence consumer attitudes in terms of preferences and information management.

[ad_2]

Satellite TV Technology – Know How it Works

[ad_1]

Satellite TV has brought about a revolution in the world of television. A modern broadcasting technology has been incorporated in it. The technology involves the usage of a set top box and a satellite dish for receiving the television broadcast through the communication satellites.

The greatest advantage of satellite TV is that it has a wider range of coverage and therefore, it can access even those areas where the cable or terrestrial television systems do not function. It can be rightly said that this network provides entertainment to the people in almost every corner of the world.

Nowadays, these television networks are being used in three different modes to make you avail them. The technology has been devised in such a way that television can be directly received by your own satellite dish at home. It can be received by your local TV affiliates or can also be distributed across the cable systems after reception through head-ends.

Most companies in the television market are offering direct view of satellite TV. A DBS (direct broadcast satellite) provider is used for programming the dish receiver at your home. This enables you to view it directly on your television set.

Today’s generation has hardly got any time to get bored. The numerous TV channels received by the satellite dish and the set top box in their house provide them with uninterrupted entertainment. The reception is not just limited to the television screen. Technology in the recent days have made it possible for you to view television in your laptop or desktop. That is why we say uninterrupted entertainment. No matter where you are, with the Satellite TV at your service, you can watch your favorite program at any time of the day.

The costs involved in availing such services are quite reasonable. The companies in the market are offering handsome packages, which are worth purchasing as far as the quality of entertainment is concerned. The Satellite TV provides high resolution pictures on your television screen. It ensures great picture quality along with unlimited entertainment for a lifetime that makes it worth purchasing even if it costs you a few extra bucks.

Of all the five hundred or more channels offered by the TV, many of them are educationally helpful. Thus, learning and entertainment go hand in hand. The kids of today are surrounded by gadgets and they hardly find any interest in learning from books. But they do like to fijit with the mouse or the remote control, and so these channels are a great resource for them to learn. Besides, several channels in various languages from all around the world can easily be viewed on just a click of the remote button or the mouse of your PC. If there is any kind of channel left other than the usual ones, the satellite TV provides with you all.

[ad_2]

Constructing the Ultimate PC Based TV Entertainment Center

[ad_1]

You likely already use your TV as a great source for entertainment. You probably also use your computer for a large amount of entertainment. With the combination of a properly configured computer and your TV, you can unleash so much more potential for entertainment and make everything so much easier to access.

Entertainment system will include

At the center of your entertainment system is going to be your TV. I of course would strongly recommend an HDTV to those that can afford it. Also, while size isn’t the only important factor in the quality of an HDTV, I do have to say, bigger is better. For this setup we’ll assume that you have an HDTV that supports HDMI input.

As I mentioned, that TV is great and all, but we’re going to use a computer to make it do so much more for you. So that brings us to the computer you’re going to want. I would strongly recommend a Windows 7 based PC that includes Media Center. If you don’t know what Media Center is, we’ll get to that. The computer should also have a nice video card to ensure that your computer can play high quality HD content without stuttering or being slow. You’ll want to make sure this video card has a built in HDMI port with audio support. This will make it as easy as possible to connect the computer to the HDTV. Also, it usually doesn’t cost much to add a Blu-Ray compatible drive to a computer and it is definitely worth the cash. If you haven’t used Blu-Ray on your HDTV you’re missing out on a true movie watching experience.

In addition to the TV and the Computer you’ll want to make sure you get a Media Center compatible remote for the computer. This will allow you to control everything we’ll install on the computer from the comfort of your couch.

Software and set up

As I mentioned you’ll want to run Media Center on the computer. This will be the base of everything we do on the PC. The reason for this is that it has an interface designed to be controlled with the Media Center remote so you don’t have to have a mouse and keyboard on your lap while doing all of this.

In addition to that you’ll want to install the Netflix Media Center plugin. This will give you access to all of Netflix’s streaming catalog right through media center. This way you can browse, search, and watch anything that Netflix has available. Netflix does require a subscription in order to have access to the streaming material, but it is definitely worth it to have access to all sorts of movies and TV shows instantly.

Another one you’ll want to install is the Hulu desktop application. This application gives you access to the same free streaming content that is found on their website, but it will also work with the media center remote. Hulu does not install itself into the Media Center application, but we can still make it work. You’ll want to use a program like Media Center Studio. Media Center Studio is a free program you can download that will let you make changes to the Media Center menu. Using this you can add a launcher icon for Hulu. Then you can launch Hulu Desktop from Media Center and when you quit the Hulu program it will bring you back.

Media Center does not come with built in support for Blu-Ray movies. If your computer came with a Blu-Ray drive it may have also come with a plugin to add support to Media Center for that. If not, you’ll need to purchase one. There are lots of options available online. Just whatever you purchase, make sure it includes a Windows 7 Media Center compatible plug in. This will ensure that you can control your Blu-Ray movies with that same remote and without having to leave the Media Center software.

The last real step for configuring your computer is to copy your music, video, and photo libraries over to the computer. Assuming the music and videos aren’t protected by non-WMC compatible DRM you will be able to listen to and view any of those files through the Media Center software.

Connect PC without HDMI

Some of you may already have a PC you want to use, or have just picked one up on some killer deal only to find it doesn’t have HDMI. Fear not, you can still connect it to the HDMI port on the TV, with some work. Your options are varied. First you can install a new video card in the computer that has HDMI. This is the best option for older computers that could stand to have an upgraded video card anyway.

Another option is to use a DVI to HDMI cable from any computer that has a DVI video port on it. This will get the video to your TV with no problems at all. Be warned though, that DVI ports do not output audio so you’ll have to run separate audio cables. Hopefully your TV has an input next to one of the HDMI ports on the TV to allow for that.

If your TV has a VGA input, you can simply use a VGA to VGA cable from the VGA port on the computer to the TV. This will work great in most cases. Some TVs don’t support full 1080p through the VGA port, however, so be cautious of that. Also, VGA doesn’t carry audio either so you’ll need to run separate audio cables in this situation also.

Let’s say you’ve got VGA on your computer, but you need to go to HDMI on the TV. You can use a VGA to HDMI signal converter to convert from the analog format to the digital, allowing you to use the full 1080p input of the HDMI port. These converters will generally support sound conversion to put it on the HDMI line which can help a lot in setting it up.

Just whatever you do, DO NOT purchase a VGA to HDMI cable. Those things have been floating all over the web, but they are a scam. VGA is an analog signal and HDMI is digital and you cannot just use a cable to convert from one to the other. If you purchase a cable like that you’ll really just be wasting your money.

Conclusion

Once you have your TV, PC, and remote all connected you’ll be all set to enjoy all these forms of entertainment from a single device. We’re talking viewing Hulu, Netflix, Blu-Rays, DVDs, listening to MP3s, stored video files, pictures and much more all from one device, and all from the comfort of your couch. I have personally been running a set up like the one described here for about 3 years, and it is continually improving as new sources of media come out. This is the ultimate home entertainment device.

[ad_2]

All Media Is Fiction

[ad_1]

All media is fiction. Every thing you see, hear and read, in print and on any screen anywhere is a fabrication that has been altered, edited, censored, and pointed towards a preconceived agenda. It is not true, it is not real, it is not the whole story by any stretch of the imagination-which it is, but it’s not really anyone’s imagination either.

It is a corporate product; a mind game conceived of by faceless committees meant to dupe anyone within view or earshot into complacent consumerism. It is calculated manipulation with no genuine content that can remotely be thought of as the truth. It only appears real after it has been focus grouped and cut to fit commercial standards, no matter how amateurish or incompetent the final results appear. It has been approved-and that alone determines it as fake.

From cartoons to pornography, from news to soap operas, to game shows and antacid commercials, it is all contrivance. You will never see anything truthful or even factual in the media. Even the weather is approximate. The weather is taped. File footage is not news. The latest trend is ‘reality’ TV not ‘truthful’ TV. There is no one in the media or Hollywood interested in the truth, regardless of being ‘breaking news’ or ‘based on a true story’. Truth is simply one buzzword among many used to conceal and distort reality.

By its very definition media cannot depict reality because media is not real. At its best it resembles the most pedestrian dinner theater; at its worst, it simply is what it is, a transmitter and signal. It is not a mirror, though it uses mirrors, lenses, cameras, tape, film, lights, overrated actors, make up, under appreciated writers, whatever. The fact is so obvious that making the very point becomes painfully tedious-and moot, since for all of the interactive, real time, ripped from the headlines, video game chat rooms, no one seems to care one bit. The entire investment is in making the delusions of others tangible in one’s own life. One must believe what one is fed through the media, or else…or else what?

Let me give an example. War. War is not real for you and me but it is for the people in a war zone. When we turn off the set or change the channel, all of that suddenly disappears. Reality does not suddenly disappear. If you’re of a certain age you remember what TV looked like before black people existed. If you’re of another age you remember what MTV looked like before black people existed. I suppose if you’re even older you remember what war looked like before black people existed. That was a long time ago, but my point is this; war looks like whatever the media tells you it looks like and that is war. Nowadays war looks like a video game, except, of course, to the people in the war.

[ad_2]

International Copyright Protection

[ad_1]

Copyright Intellectual Property can be protected at National and International. Copyright has international protection such as Berne convention, universal copyright convention, WIPO copyright Treaty, Rome convention, Brussels convention etc.

The International union for the protection of literary and artistic works was established in 1886 in Berne, Switzerland. It is popularly known as Berne Convention. It entered into force on 5th December, 1887 and it has been revised for five times. It is administered by world intellectual property organization (WIPO). The Berne convention has 38 articles and special provisions for the developing countries. The convention has established a minimum of protection of life plus 50 years or an alternative of fifty years from publication of anonymous work and pseudonymous work. India is a member of the Berne convention.

One of the International copyright protections is Universal Copyright Convention (UCC). The universal copyright convention was signed and entered into force on September 6, 1952. It was revised on 1971 at Paris. The protection given is for published as well as unpublished works. The member countries must grant a minimum copyright term of 25 years from publication, or life of the author plus 25 years. The foreign authors of other member countries must be granted exclusively rights for at least seven years.

The next International Copyright protection for the performers, producers of phonogram and broadcasting organizations is Rome convention. The Rome convention was completed on October 26, 1961 and entered into force on may 18, 1964 basically intend to protect the neighboring rights. Phonogram is a sound recording. The rights in respect of phonograms and performances and broadcasting are called neighboring rights.

The benefits of this convention are performers, producers of phonograms and broadcasters. The protection is granted for twenty years term will vary according to the nature of work. The eligibility to participate in this convention is that a state must be a member of either of the Berne convention or the universal copyright convention.

Another International Copyright protection is WIPO copyright Treaty. It was adopted by the diplomatic conference at Geneva on December 20, 1996 and entered into force on January 1, 1996. This convention is for the protection of rights of performers and produces of phonograms. The term of protection is fifty years.

Some treaties convention gives protection for the unauthorized duplication. On October 29, 1971, the convention for the producers of phonograms against unauthorized duplication of their phonograms is signed at Geneva. The main purpose of this Geneva Convention is to fight against the practice of piracy by third parties.

The convention relating to the distribution of programme- carrying signals transmitted by satellite and audio- visual works is Brussels convention signed on may 21 1974. The main purpose is to battle the misappropriation of satellite signals on an international level. The treaty on international registration of audio-visual works Geneva signed on April 20, 1989 at Geneva. It deals with the registration of audio- visual works at the international level.

[ad_2]

Becoming a Media Planner

[ad_1]

Taking a client’s advertising ideas and creating a plan for the best advertising campaign is the job of a media planner. They work with the ad copywriters and the clients, to design a an advertising campaign and then work out the most appropriate medium to advertise on, eg TV, radio or print media? Which channels? Target audience? What time to play the ad? etc. The person that takes on this role needs to be a creative visionary with a good eye for what works in advertising. They will also need the ability to develop ideas that will make an advertising campaign successful. Sound intriguing? Some tips below will give you an idea of what it takes to become a media planner.

Get a degree. Media planning is a professional field which requires a good education. There is no dedicated course to study for media planning but it is a good idea to pursue classes in media, marketing and advertising. These courses will be a great place to start.

The right skills. You will need not only a good education, but the right skills set to become a media planner. A sound knowledge of advertising, including what kinds of products can be marketed to a particular target audience and on what form of media that advertising should be presented eg print media, TV, radio? Media planners should be knowledgeable about brands, and be able to design plans on how to brand particular products. Really good people skills are important also, since you’ll be working closely with both clients and advertisers to create a campaign. You should be prepared for a lot of fine tuning in this line of work to ensure that the brand is aimed at the correct audience.

Work experience. Don’t expect to jump right into a position as a media planner – often the way to get started at advertising agencies is by working in lower-down-the-ladder jobs. If at all possible, get an internship with an advertising agency. The relationship to media planning doesn’t have to be immediately obvious – it is more important to get general experience in the industry. You can work your way up the food chain later.

Apply for work. When you are very familiar with the media and advertising campaigns, then you can start going for jobs as a media planner. Talk to the employer that you are currently with regarding positions available at that company. If you’ve worked hard and have proven yourself, you have a good chance of getting promoted to media planner.

If you seek employment outside of your current company, ensure that your résumé is recent and the cover letter is tailored for the company you’re writing to. List all of your relevant experience in media advertising, emphasize your ability to work with clients and advertising professionals to design a successful ad campaign. Be ready to provide samples of your work. With the right grounding and a good interview, you have no problems getting a job as a media planner.

[ad_2]

Multi-Media Systems for Home Televisions

[ad_1]

If you have a PC or laptop that has XP Media Center Edition, or any premium version of Windows Vista or Windows 7, you already have the tools you need to start building your own home media system. With your own multi-media system, you can control your music and TV with one remote control or your mouse.

Its designed to play your videos and music from your own hard, drive, any location in your home network, or any optical drive it has access to. Media which is managed by Windows Media Center can also be forwarded from your home network to TV sets when you add a Windows Media Center Extender or an Xbox 360.

Add a TV Tuner card to your system, and you now have the ability to play back and record your favorite TV shows in HD or Digital Cable. The recordings can be saved in DVD form, or they can be transferred to a portable media player.

WMC can add your music into the mix through the use of RCA type cables from devices such as cassette decks or video recorders, microphones, and other inputs. Windows Media Player also organizes music on your computer. Unless you specify another location, the music files are stored under My Music, and are arranged in alphabetical order. You can make your playlists so you can hear the music in any order you wish. Windows Media Player allows you to pause, fast forward, or rewind and repeat the music just like any other media player you have used in the past.

WMC can also play back video from URL’s when you add a third party plug-in, and this also allows you to access server and client side playlists on your network. Media Center also supports all FM tuned radio stations so you can tune into your favorite radio show anytime you like. You can also synchronize your smart phone and other portable devices with Media Center.

Windows Media Center is the place to start synchronizing your very own home multi-media center. With the recent release of Windows 7, Windows Media Player has been revamped and now has even more options for making your music and TV experiences the very best ever.

[ad_2]